Company Logos and their Meanings

Ever wondered what company logos mean and whats the significance behind them?
 Wonder no more!


You might think the arrow does nothing here. But it says that amazon.com has everything from 
a to z and it also represents the smile brought to  
the customer's face. Wow, that is quite deep.

Am not sure how many of you have noticed a hidden symbol in the Federal Express logo.
Yeah, I am talking about the 'arrow' that you can see between the E and the x in this logo. 
The arrow was introduced to underscore speed and precision, which are part of the positioning 
of the company.

Baskin Robins
 The old logo of Baskin Robbins had the number 31 with an arc above it. 
The new logo took this idea to the next level. The pink parts of the BR still form the number 31, 
a reference
 to the 31 flavours.

 Carrefour is one of the biggest European retailers, and its also French for crossroads.
 The logo symbolizes this word via two opposite arrows. They also added the first letter
 of the name,  because if you look closely youll see the letter C in the negative space
 between the two arrows.

 Formula 1
 At first, this logo might not make much sense. But if you look closely, youll see the
 number 1 in the negative space between the F and the red stripes. I also love how 
this logo communicates a feeling of speed.

 The NBC (National Broadcasting Company) is one of the biggest American television 
networks. I think most of you have already seen the peacock in this logo. The 
peacock has 6 different  tail feathers, referring to the six divisions at the time that 
this logo was created. The peacocks  head is flipped to the right to suggest it was
 looking forward, not back.

Sony Vaio
Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo
 also had a hidden meaning? Well, the first two letters represent the basic analogue signal. 
The last two letters look like a 1 and 0, representing the digital signal.

Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called 
The City Of Bears. They have incorporated this idea in the Toblerone logo, because if
 you look closely, youll see the silhouette of a bear.


Unilever is one of the biggest producers of food, beverages, cleaning agents and personal 
care products. They produce a huge amount of different products and they wanted to 
reflect this in their logo. Each part of the logo has a meaning. For example: the heart
 represents love, care  and health - feeling good, a bird is a symbol of freedom. Relief
 from daily chores “ getting more out of life.
Paul Rand (who designed the iconic IBM logo in 1972) designed this 'eye bee M' logo in 1981.
 I like that they are quite relaxed about the logo, unlike certain other companies who do not like
 the logo to be tampered with in any way even for internal promotions

The SUN Microsystems logo is a wonderful example of symmetry and order.
 It was a brilliant observation that the letters u and n while arranged adjacent to
 each other look a lot like the letter S in a perpendicular direction. Spectacular.
 Families Marriage
The above are two magazines from the Readers Digest stable. Again, the attempt to
 communicate what it is about quite figuratively through the logo catches my attention.

This was a logo created for a puzzle game called Cluenatic. This game involves
 unravelling four clues. The logo has the letters C, L, U and E arranged as a maze.
 and from a distance,  the logo looks like a key

Eighty-20 is a small consulting company which does sophisticated financial modeling, as well 
as some solid database work. All their work is highly quantitative and relies on some serious
computational power, and the logo is meant to convey it.

People first guess that 20% of the squares are darkened, but that turns out
 to be false after counting them. The trick is to view the dark squares as 1's and the light squares
 as 0's. Then the top line reads 1010000 and the bottom line reads 0010100, which represent
 80 and 20 in binary.

Kinda like the surreal green screen of The Matrix, they want us to read stuff in binary

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