Company Logos and their Meanings
Ever wondered what company logos mean and whats the significance behind them?
Wonder no more!
You might think the arrow does nothing here. But it says that amazon.com has everything from
a to z and it also represents the smile brought to
the customer's face. Wow, that is quite deep.
Am not sure how many of you have noticed a hidden symbol in the Federal Express logo.
Yeah, I am talking about the 'arrow' that you can see between the E and the x in this logo.
The arrow was introduced to underscore speed and precision, which are part of the positioning
of the company.
The old logo of Baskin Robbins had the number 31 with an arc above it.
The new logo took this idea to the next level. The pink parts of the BR still form the number 31,
to the 31 flavours.
Carrefour is one of the biggest European retailers, and its also French for crossroads.
The logo symbolizes this word via two opposite arrows. They also added the first letter
of the name, because if you look closely youll see the letter C in the negative space
between the two arrows.
At first, this logo might not make much sense. But if you look closely, youll see the
number 1 in the negative space between the F and the red stripes. I also love how
this logo communicates a feeling of speed.
The NBC (National Broadcasting Company) is one of the biggest American television
networks. I think most of you have already seen the peacock in this logo. The
peacock has 6 different tail feathers, referring to the six divisions at the time that
this logo was created. The peacocks head is flipped to the right to suggest it was
looking forward, not back.
Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo
also had a hidden meaning? Well, the first two letters represent the basic analogue signal.
The last two letters look like a 1 and 0, representing the digital signal.
Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called
The City Of Bears. They have incorporated this idea in the Toblerone logo, because if
you look closely, youll see the silhouette of a bear.
Unilever is one of the biggest producers of food, beverages, cleaning agents and personal
care products. They produce a huge amount of different products and they wanted to
reflect this in their logo. Each part of the logo has a meaning. For example: the heart
represents love, care and health - feeling good, a bird is a symbol of freedom. Relief
from daily chores “ getting more out of life.
Paul Rand (who designed the iconic IBM logo in 1972) designed this 'eye bee M' logo in 1981.
I like that they are quite relaxed about the logo, unlike certain other companies who do not like
the logo to be tampered with in any way even for internal promotions
The SUN Microsystems logo is a wonderful example of symmetry and order.
It was a brilliant observation that the letters u and n while arranged adjacent to
each other look a lot like the letter S in a perpendicular direction. Spectacular.
The above are two magazines from the Readers Digest stable. Again, the attempt to
communicate what it is about quite figuratively through the logo catches my attention.
This was a logo created for a puzzle game called Cluenatic. This game involves
unravelling four clues. The logo has the letters C, L, U and E arranged as a maze.
and from a distance, the logo looks like a key
Eighty-20 is a small consulting company which does sophisticated financial modeling, as well
as some solid database work. All their work is highly quantitative and relies on some serious
computational power, and the logo is meant to convey it.
People first guess that 20% of the squares are darkened, but that turns out
to be false after counting them. The trick is to view the dark squares as 1's and the light squares
as 0's. Then the top line reads 1010000 and the bottom line reads 0010100, which represent
80 and 20 in binary.
Kinda like the surreal green screen of The Matrix, they want us to read stuff in binary
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